Cultural insight

Windows of Insight

“If you can understand what your target audience cares about, what they spend their lives chasing, now you have an actual chance to use data to understand how to engage and influence and motivate them.”

As the world becomes increasingly complex, understanding how values impact our attitudes and behaviours can help us deepen our understanding across many of life’s interactions.

How do we get insight?

Consumer research, marketing, leadership, psychology, and many other disciplines all help us to understand what humans’ value and what influences them.

Are we not all the same?

While many similarities exist across cultures, several fascinating differences emerge.

How was the insight derived?

Based on an extensive and robust survey of half a million respondents in 152 languages, value graphics produced a survey which showed that about 56 values drive most human behaviour. Some values are nearly universal whilst others show significant variation by culture

What are the shared values?

According to Valuegraphics, here are the top 10 values shared across all cultures in the survey.

  1. Family
  2. Relationships
  3. Financial security
  4. Belonging
  5. Community
  6. Personal growth
  7. Loyalty
  8. Religion/Spirituality
  9. Employment security
  10. Personal responsibility

Take a closer look at all the results here

source: Valuegraphics


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