Prospecting and Lead Generation
Understanding the difference
Prospecting and lead generation are both essential activities in the sales process, but they differ in their objectives, methods, and stages within the sales funnel.
Get your FREE PDF – which explains the main differences in
- The Objective
- The stage in the sales funnel
- The methods used
- The level of engagement sought
- The Outcome
Also there is an explanation of the sales funnel
- Awareness
- A new Lead
- A prospect
- A customer
- A Fan or Evangelist
We also touch on how to move leads through from top to bottom
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