When your account teams need some help to understand how to plan for strategic accounts
“Liked going back over the SWOT analysis and then the more in-depth planning from the SoWOT factors”
Account Developer
“Several great ideas – Multi functional Teams for planning – Develop a file of death – all the information in one place – the SoWOT factors”
Key Account Developer
“Identification of which accounts are strategic and how the offer should be different in terms of time and spend”
Business Account Manager